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Sponsored post

Every blogger has a reason for starting a blog.  I started my blog shortly after turning 50 as I had a passion to communicate.  The purpose of my blog was to let people know that you could be fabulous at 50, no matter what the circumstances.

I have always loved writing and from the first day I sat down in front of my computer and wrote a post I was hooked.  I literally fell in love with blogging –the research, the photography, and the writing.  The best part however was communicating, sharing my story and learning from others.

An unexpected side of blogging which has really enriched my life is the blogging community, both online and offline.  I read blogs, I am friends with bloggers and I have wonderful support from the community which keeps me going especially when I perhaps hit a block!

Marketing your blog.

It is all very well to write a blog, but every blogger needs an audience and marketing your blog is a huge part of the process.  Finding things to write about that are relevant to your audience, working with brands and using social media to promote your blog posts is all part of the process.

I met Sinead Carroll, founder of the Irish Blogger Agency in my first year of blogging.  At this stage she was a marketing professional and blogger at Yummy Mummy.  When she set up the agency I was so excited.

I have been a member of the agency since its inception and have been delighted to be invited to a variety of blogging events and to work (on a paid basis) on a number of campaigns.  So many of us blog for pleasure but let’s be honest it is great to get some income that can be used towards hosting, and other expenses.

I have recently been involved with great campaigns with Hotter Shoes and the Carlton Hotel Blanchardstown.  These collaborations were a direct result of working with the Irish Blogger agency and have allowed me to share some great products with my readers.

The Irish Blogger Agency steps it up

The Irish Blogger Agency has now introduced the most fabulous platform for connecting brands and influencers.  It is really quite simple, fill in your information, connect your social media accounts and then you are done.  It is a wonderful way of putting your blog in front of brands all over the world.  I am delighted that I joined hundreds of other bloggers and digital influencers and signed up.

I am so glad I met Sinead right at the beginning of my blogging journey.  I can now look forward to travelling with her on her own journey with the Irish Blogger Agency.

Thank you for reading, and please feel free to message me if you want to know more.

Kerry xx

This is a sponsored post, but one I would have written anyway.  Being part of the Irish Blogger Agency is a huge part of my own blogger journey.

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